Growing Together

Relevant Innovative Value-creating

Magazine

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    Relevant

    With our TV and digital offerings, we reach millions of viewers and users every day. That’s why we focus on what really matters. And we do so by producing our own content, which is not only entertaining and informative but sometimes even goes down in TV history. Also, we are setting new security standards for the users of our dating platforms.

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    Innovative

    Creativity is what drives us: Forward-looking sales technologies as well as high-reach advertising campaigns from our Group demonstrate this. In the digital universe, too, we convince with unique content from our global creators network - in social apps and on all other digital platforms.

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    Value-Creating

    As a digital group, we combine leading Entertainment brands with a strong Dating & Video and Commerce & Ventures portfolio. By amplifying the synergies between our segments and building leading consumer brands, we drive diversification and achieve a whole new level of power.

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ProSiebenSat.1 Media SE

our strategy

We empower brands and create moments that matter

The strategic focus of ProSiebenSat.1 is on a diversified Group portfolio comprising three strong segments that complement each other: Entertainment, Dating & Video, and Commerce & Ventures. Our aim is to grow profitably in all three segments. Our ambition is to increase our Group revenues by an average of 4 to 5% per year in the medium- to long-term. To this end, we also make consistent use of the synergies between our three business areas. Our reach and media power are the basis for this.

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ProSiebenSat.1 Media SE

our executive board

Board picture: Rainer Beaujean, Ralf Peter Gierig, Wolfgang Link, Christine Scheffler (Photo)
From left to right: Ralf Peter Gierig, Member of the Executive Board & Chief Financial Officer (Group CFO); Rainer Beaujean, Chairman of the Executive Board (Group CEO); Christine Scheffler, Member of the Executive Board (responsible for HR, Compliance & Sustainability) and Wolfgang Link, Member of the Executive Board (responsible for Entertainment)

We were able to raise our outlook three times over the course of the year. This is proof positive that we as a team managed to grow together and have put in yet another strong performance.

Rainer Beaujean Chairman of the Executive Board (Group CEO) of ProSiebenSat.1 Media SE Discover

Quiz

People in Germany are spending more and more time engaging with media. In 2021, media usage reached a new all-time high: Germans aged 14 to 69 years spent 13 hours a day consuming mass and personal communications. How much of that time did they dedicate to TV as a medium?

Correct! On average, Germans spend 238 minutes or 37% – the lion’s share of their daily media consumption – watching linear TV. Online content occupies second place with 149 minutes and 23%, followed by radio (100 minutes or 16%), music (46 minutes or 7%) and gaming (45 minutes or 7%). Print and other media accounted for the remaining time.

Unfortunately not correct! On average, Germans spend 238 minutes or 37% – the lion’s share of their daily media consumption – watching linear TV. Online content occupies second place with 149 minutes and 23%, followed by radio (100 minutes or 16%), music (46 minutes or 7%) and gaming (45 minutes or 7%). Print and other media accounted for the remaining time.

At a glance

Our Results & Ambitions

Our results

ProSiebenSat.1 Group is an innovative digital group and the home of popular entertainment and digital consumer brands. Our strategic focus is on a diversified Group portfolio comprising three strong segments that complement each other: Entertainment, Dating & Video, and Commerce & Ventures. We consistently leverage the synergies between our three business areas, which has a positive impact on the Group’s revenue and earnings performance. Our reach and media power are the basis for this.

Despite the ongoing COVID-19 pandemic, ProSiebenSat.1 Group again demonstrated the success and resilience of this business model in 2021: We increased our financial targets three times during the year and grew dynamically and profitably as a Group. We generate strong returns and can offer our shareholders an attractive dividend.

New record revenues EUR 4.5  billion Group revenues in 2021 Read more
Continuous revenue growth Ø +7% in the past ten years Read more
Profitable +19% increase in adjusted EBITDA Read more
Consistent focus on cash flow EUR –117  million net financial debt Read more
High-yield dividend EUR 0.80 Dividend proposal increased by 63% Read more
Local, relevant live content +13.5% local programming in prime time Read more
Number 1 medium 37% of Ø daily media usage goes to TV Read more
Central digital platform ~4 million unique users of Joyn Read more
Innovative advertising technologies +20% targeted Addressable TV campaigns Read more
Strong streamers 200,000 hours of live streaming content from ParshipMeet Group creators daily Read more
Media power +65% brand awareness of Urban Sports Club following our investment Read more
Diversification driver +63% revenue growth in the Dating & Video segment, mainly via the acquisition of The Meet Group Read more
Accessible offerings +23% programming with subtitles Read more
Climate protection –5% greenhouse gas emissions Read more

Our ambitions

We want to be one of the leading digital first infotainment and entertainment providers in the German-speaking region (Germany, Austria, Switzerland) and use this strength to establish and expand global synergistic digital consumer platforms. With this strategy, ProSiebenSat.1 Group intends to remain attractive for all stakeholders also in the medium- and long-terms and to grow profitably in all three segments with a clear focus on earnings and cash flow.

The focus is on consistent value creation: We are sharpening the focus on our medium-term return on capital employed and intend to continue to pay our shareholders a reliable dividend. To this end, we are seizing growth opportunities in the entertainment business, expanding our digital reach in particular and using this strength to fuel our Dating & Video and Commerce & Ventures segments. Because these segments also pay into the value of ProSiebenSat.1. At the same time, we do not lose sight of our social responsibilities, which is why we are systematically advancing our Group’s sustainability performance.

Profitable, organic revenue growth Ø +4 - 5% medium- to long-term per year Read more
P7S1 ROCE (return on capital employed) >15% medium-term target Read more
Leverage ratio 1.5x - 2.5x ratio of net financial debt to Group’s LTM adjusted EBITDA Read more
Dividend policy c. 50% of adjusted net income Read more
Sustainability Climate neutrality by 2030 Read more

PROSIEBENSAT.1 GROUP

CompaNy Profile

ProSiebenSat.1 is an innovative digital group and the home of popular entertainment and digital consumer brands. Our Group’s strategic focus is on a diversified Group portfolio comprising three strong segments that complement each other: Entertainment, Dating & Video, and Commerce & Ventures. The Entertainment segment stands for best entertainment with our live and on-demand offerings. We use our millions-strong reach and expertise in the Entertainment business to establish leading brands also in other industries and to tap into digital revenue markets.

This is what our two other business segments stand for: With ParshipMeet Group, we have created a leading global player in the Dating segment, while in Commerce & Ventures, we are bundling the Group‘s growth businesses and building digital consumer brands into market leaders in their industries. Behind ProSiebenSat.1 are around 8,000 employees, who delight our audience and customers with great passion every day.

At a glance

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