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January
ProSiebenSat.1 with new segment set-up
Since the beginning of the year, ProSiebenSat.1 has reported in a new structure: With the three segments Entertainment, Dating & Video (previously: Dating) and Commerce & Ventures, a stronger focus is placed on synergies within the Group as well as profitable growth in all areas. In this context, Red Arrow Studios’ program production and distribution business as well as the digital media and entertainment company Studio71 were integrated into the Entertainment segment. The segment operating today as Dating & Video includes ParshipMeet Group and remains otherwise unchanged under the new reporting structure. As for the third segment Commerce & Ventures, ProSiebenSat.1 has bundled its investment arm SevenVentures together with SevenAccelerator, investment vehicle SevenGrowth and the NuCom Group companies.
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February
Red Arrow Studios achieves international success with “Framing Britney Spears”
Following its premiere in early February, the documentary produced by The New York Times and Red Arrow subsidiary Left/Right Productions created a big stir: “Framing Britney Spears” sheds light on the career of the American pop icon and depicts her scandal-ridden life. The episode is part of “The Weekly: Special Edition” series of eight high-quality documentaries featuring outstanding journalism and exciting insights from The New York Times. The investigative report earned two Emmy Award nominations and was followed up with a sequel entitled “Controlling Britney Spears.” Red Arrow Studios International has distributed both documentaries to numerous media houses around the world.
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February
All signals on green: Formula E comes to Seven.One Entertainment Group
The Formula E electric racing series starts its seventh season with full power in February: SAT.1 broadcast live and exclusively in free TV all races of the electric racing series, which takes place for the first time in history as the Fédération Internationale de l’Automobile (FIA) World Championship. By that, Seven.One Entertainment Group expands its sports rights portfolio – and intends not only to take electric motorsports mainstream but also to entrench green topics more deeply within its programming. With our diverse formats spread across TV, digital, social and audio platforms in the German-speaking countries, we are building a unique ecosystem devoted to e-mobility and sustainability. In another lane change scheduled for 2022, the Formula E World Championship and the DTM will be broadcast live on ProSieben going forward.
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April
4Sustainability initiative at ProSiebenSat.1 PULS 4
The Austrian ProSiebenSat.1 PULS 4 Group not only committed to the United Nations’ 17 Sustainable Development Goals (SDGs) but also launched the “4Sustainability” program. As an investment in the future, the initiative aims to have a direct impact on the areas of “environment”, “society and public value” as well as “diversity”. This is intended to take account of ecological responsibility for sustainability and climate protection. As part of this, ProSiebenSat.1 PULS 4 is aiming to operate in a CO2-neutral manner by 2030. Additionally, Austria’s largest private TV station group is rolling out a climate campaign across all channels and progressively expanding its coverage of the topic. Beyond that, the group is working to improve gender equality, inclusivity and accessible content both internally and on air.
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May
Diversity Week & Mental Health Days
In May, the focus at ProSiebenSat.1 was especially on employees and their needs. #YouMatter is the motto of the first Mental Health Days: For three days, everything revolves around mental health in various lectures, workshops, mental exercises and individual coaching sessions. At the end of the year, another Mental Health Day dedicated to the theme “Let’s face the winter blues” took place.
To celebrate the ninth “German Diversity Day”, ProSiebenSat.1 also flew the flag for inclusivity (#FlaggefürVielfalt) and puts as part of the Diversity Week various dimensions of diversity on internal and external channels into focus: From portraits of successful women in the Group through the presentation of PROUD, the LGBTIQ employee network, to accessibility – for ProSiebenSat.1 diversity and inclusivity are integral part of corporate culture. -
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June
The ProSiebenSat.1 Annual General Meeting approves all proposed resolutions with a clear majority
Due to the pandemic situation, the Annual General Meeting of ProSiebenSat.1 Media SE was held again this year in virtual form and without the shareholders being present in person. All the resolutions that required approval were adopted by the Annual General Meeting with a clear majority. Commenting on the results, Chairman of the Executive Board Rainer Beaujean said: “The high level of approval underscores our shareholders’ confidence in the Executive Board and our Company’s strategy.”
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June
SevenGrowth investment in Urban Sports Club
ProSiebenSat.1 Group takes a stake in the sports and fitness platform Urban Sports Club as lead investor. As part of the transaction, the Group takes over 15.6% of the shares as a minority investor and thus leads the financing round. It is also the first transaction of the new investment unit SevenGrowth. As part of the Group’s Commerce & Ventures segment, the new investment vehicle uses a combination of cash and media volume to make strategic majority and minority investments in digital growth companies that have matured beyond the start-up phase and are looking to reach new growth milestones with the help of ProSiebenSat.1. The aim is to raise Urban Sports Club’s profile in the German-speaking region (Germany, Austria, Switzerland) as well as to further promote the fitness aggregator’s strong growth.
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July
Every little helps! The SAT.1 fundraiser for flood victims
SAT.1 teamed up with the “Aktion Deutschland Hilft” (Germany lends a hand initiative) federation of aid organizations to collect donations for victims of the flood disaster in the federal states of Rhineland-Palatinate, North Rhine-Westphalia and Bavaria. Several celebrities also supported the major campaign by taking calls during the “Deutschland hilft. Die SAT.1 Spendengala” (Germany lends a hand. The SAT.1 fundraiser) that was aired live. The result: proceeds totaling EUR 32,157,000.
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August
Happy birthday, flaconi!
Online beauty provider flaconi celebrated its tenth anniversary and looks back on an impressive development. From its early days operating and shipping a portfolio of twelve brands from a small office in Berlin, the 500-strong team now handles more than 900 national and international brands and serves 2.3 million active customers in Germany, Austria and Poland. And one thing is for sure: The #everythingbeauty journey has just begun!
August
Seven.One Entertainment Group’s exclusive first-look deal with Talpa Concepts
Seven.One Entertainment Group signed a comprehensive first-look deal for the German TV market with Talpa Concepts, John de Mol’s TV content development company. As a result, the entertainment company has exclusive first access rights to all formats that Talpa Concepts develops or licences in the future. Moreover, Seven.One Entertainment Group will be the exclusive producer for all new Talpa content intended for the German-speaking region (Germany, Austria, Switzerland). The contract, which extends over a number of years, secures the company not only a wealth of new ideas for future hit shows but also comprehensive production volumes. In spring 2022, SAT.1 will broadcast the first show to come out of the deal “Quiz für Dich” (quiz for you) with presenter Jörg Pilawa, a German version of the original Dutch show.
August
A groundbreaking partnership with Deutsche Telekom
Seven.One Entertainment Group extended its long-standing strategic collaboration in the areas of content and sales with Deutsche Telekom. To start with, Telekom and ProSiebenSat.1 UHD expanded their ultra-high definition offering for MagentaTV customers. As a result, not only selected show highlights, feature films, series and documentaries can be seen there in UHD parallel to the broadcast, but also all linear TV channels of the station group. In addition, the intensive cooperation extends further into the sales area. The cooperation covers both Addressable TV and innovative, target-group-specific marketing offers for on-demand content.
August
#MachdenUnterschied (#MakeADifference): the “Geh wählen!” (Go vote!) campaign for the German federal elections
With the slogan #MachdenUnterschied (#MakeADifference), the ProSiebenSat.1 Group’s cross-platform “Geh wählen!” (Go vote!) campaign aimed to appeal chiefly to young people and non-voters to exercise their right to vote and actively help shape Germany’s political future. On the channels and social media platforms of Seven.One Entertainment Group and the streaming platform Joyn, prominent supporters such as presenter Matthias Opdenhövel and Studio71 artist Diana zur Löwen raise awareness among viewers and users in short spots with facts about elections and democratic co-determination. Even beyond the federal election, the Group took on social responsibility in more than twenty other educational campaigns, focusing on topics such as domestic violence, climate change, gender equality and cultural diversity. These reached an average of 25 million people on air, online and on social media.
September
Award-winning formats and creatives at the German Television Awards
ProSiebenSat.1 celebrated earning eight nominations and three wins at the German Television Awards in 2021. First bestowed in 1999, the awards for formats and creatives remain one of the industry’s most important accolades. ProSieben and Florida Entertainment took the honors in the Best Entertainment Show category for “Wer stiehlt mir die Show?” (Stealing the Show) – one of the year’s most successful newly developed formats. Both the first season from the beginning of 2021 and the follow-up in summer achieved impressive market shares of up to 20.5% in the advertising-relevant target group of 14- to 49-year-olds. “Joko & Klaas Live: Pflege ist #NichtSelbstverständlich” (Joko & Klaas Live: Nursing is #NotAMatterOfCourse) won the prize in the Best Infotainment category. Frank Lieberich received the prize for the Best Direction Entertainment for “Catch! Die deutsche Meisterschaft im Fangen” (Catch! The German championship).
Read moreOctober
ProSiebenSat.1 sells Amorelie
In October 2021, ProSiebenSat.1 subsidiary NuCom Group sold all of its shares, totaling around 98%, in Amorelie (Sonoma Internet GmbH) to the EQOM Group. The group, which is one the largest players in the European sexual wellness market, also acquired the remaining around 2% still held by founder Lea-Sophie Cramer. Founded in Berlin in 2013, Amorelie is now one of the leading German online stores for sensual lifestyle and erotic products. By successfully harnessing TV advertising on the ProSiebenSat.1 entertainment platforms, Amorelie has significantly expanded both its market position and product brand awareness over the past seven years.
October
From bestseller to series: “Blackout” is Joyn’s most successful fiction launch
When the whole of Europe suffers a power failure that lasts for weeks – will this bring out the best or the worst in people? The six-part high-end series “Blackout”, based on Marc Elsberg’s best-selling book of the same name, explores this question and was the most successful fiction reboot of the streaming platform Joyn in 2021. “Blackout” caused such a stir beyond Germany’s borders that Red Arrow Studios International secured the thriller series’ worldwide distribution rights. In addition to “Blackout,” Joyn is expanding its portfolio of in-house productions with more original programming, including an exclusive show with two-time German Comedy Award winner Mark Filatov aka Slavik Junge. Joyn also offers its users access to live TV, a comprehensive media library, exclusive previews and the option to catch up on missed content from Seven.One Entertainment Group. In 2022, Joyn will be focusing and further expanding its palette with around 100 exclusive previews of prime time formats.
November
Green Seven Week on ProSieben
Organic, clean, vegan, regional – the agony of choice. Healthy eating has never been so easy – has it? Does what we think is healthy really live up to its promise? Are there actually no harmful substances in supposedly good foods? The thirteenth Green Seven Week explores the question, “What do we really eat?”. A topic that could not be more relevant. A topic that concerns each and every one of us, everywhere and every day. With Jenke von Wilmsdorff’s food experiment and the “Green Seven Report,” ProSieben 2021 is showing two prime time formats for the first time as the core of the week. In addition, “taff” and “Galileo” devote numerous reports and infoclips on ProSieben to the topic. With Green Seven Week, ProSiebenSat.1 regularly champions environmental protection and sustainability and uses its reach to sensitize notably young viewers to ecologically relevant topics.
November
Red Arrow Studios sells Gravitas Ventures
Red Arrow Studios sold its majority 62.5% stake in U.S. film distributor Gravitas Ventures to Anthem Sport & Entertainment Inc., a global multiplatform company. The divestment reflects ProSiebenSat.1 Group’s Entertainment segment strategy, which clearly focuses on the German-speaking region (Germany, Austria, Switzerland) as its core market. Gravitas Ventures primarily distributes independent films and documentaries to international digital platforms and had been under Red Arrow’s ownership since November 2017.
December
Court decision paves way for regional advertising
At the end of December, the Stuttgart Regional Court implemented a ruling by the European Court of Justice (ECJ) and issued a legally binding decision that regional advertising is permitted on nationwide TV stations. On the basis of this ruling, the way is now clear to broadcast advertising campaigns with a regional focus on our TV stations and to address new customer groups for this purpose. Television advertising will thus take on new dimensions, become more interesting to viewers and advertising customers, and makes it even more tailored – and thus more valuable in comparison to other media. The court’s decision underscores ProSiebenSat.1’s political requests: Germany needs modern regulation and more equal opportunities in the advertising market – including to support rather than hinder domestic businesses in international competition. For example, global digital corporations have always been allowed contextual advertising, such as the regional tailoring of advertising online.
December
#ZusammenGegenCorona (#TogetherAgainstCorona) – with ProIMPFEN & Sat.1MPF
To further increase the willingness to vaccinate in Germany, ProSieben and SAT.1 as well as other ProSiebenSat.1 Group companies have conformed their brand identity according to the motto #ZusammengegenCorona (#TogetherAgainstCorona). The adjusted brand claims were shown at the end of each trailer block after the commercials. Numerous renowned German companies joined the initiative advocating for vaccination in December and, together, sent a strong message. In addition, Seven.One Entertainment Group used its stations and their social media channels to launch their own vaccination campaign with the tagline “Jede Impfung zählt” (Every Vaccination Counts). As part of this initiative, the Group not only clarifies facts and misconceptions about COVID-19 vaccination, but also presents the story of doctors and those affected by the disease. The various trailers posted on social media were also available in the three languages – Turkish, Arabic and Russian – most commonly spoken in Germany besides German. To protect its own employees, the Group has also launched its own vaccination program in collaboration with company physicians. Between June 2021 and January 2022, around 2,500 vaccinations were carried out as part of this program.
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